In this episode of "4 Quarter Lives," Avivah Wittenberg-Cox talks with Tim Parr, CEO of Caddis, to explore his multifaceted journey from a serial entrepreneur in the action sports industry to revolutionizing how we perceive ageing through his innovative eyewear company focused on the Q3 demographic. Tim shares his insights on midlife reinvention, the importance of authenticity in marketing, and why embracing ageing can be your next great adventure. He talks about his own transitions, the significance of tone and understanding your audience in brand communication, and the potential of the longevity economy.
Tim has both founded new companies and worked with some of the most respected brands in the apparel and sporting goods industries, including Patagonia, L.L.Bean, Filson, Kono and others. After founding cycling brand Swobo he developed his ideas and expertise in brand building. He became GM of Patagonia’s WaterGirl surf business, then established his own brand strategy business to help others build relevant customer brand experience. He brought this expertise to the founding of Caddis, a lifestyle brand specifically addressing the needs of people over 40. And alongside this he has toured his Bluegrass band across the western USA. He is a graduate of the University of California at Santa Barbara.
Useful Links
Caddis website
Tim Parr: Tapping the Q3 Consumer Opportunity