Jacynth Bassett: Becoming Intentionally Inter-Generational

4-Quarter Lives

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Jacynth Bassett: Becoming Intentionally Inter-Generational

Avivah Wittenberg-Cox

Apr 24, 2025

Transcript

In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox sits down with Jacynth Bassett, the founder of Ageism Is Never In Style, to discuss their collaborative campaign, Intentionally Intergenerational. Launched in conjunction with Global Intergenerational Week (April 24–30), this initiative challenges outdated age narratives and promotes age inclusivity across workplaces and society.

Jacynth, recognized as the 'Anti-Ageist Activist of the Year 2023' and one of the Evening Standard's '22 Londoners Changing The World', shares insights into the campaign's mission to bridge generational divides intentionally. With a community of over 270,000 followers and a reach of 90+ million content views, Ageism Is Never In Style leverages its platform to foster intergenerational connections and highlight the value of age diversity.

Together, Avivah and Jacynth delve into strategies for cultivating age-inclusive cultures, the importance of intergenerational allyship, and the economic imperative of embracing longevity. They also discuss their upcoming free LinkedIn webinar on April 30, 2025, aimed at equipping leaders with tools to navigate and benefit from multigenerational dynamics. Tune in to explore how intentional intergenerational collaboration can drive innovation, inclusivity, and sustainable growth in today's evolving demographic landscape.

Jacynth Bassett is an award-winning expert, consultant and leader on age-inclusivity. As the Founder & CEO of global award-winning consultancy, community & campaign Ageism Is Never In Style®️, she is now widely recognised as a leading pioneer and voice on age inclusivity, ageism and longevity. Jacynth has been driving the age-inclusivity and anti-ageism movement since 2016 - from creating viral campaigns including #ILookMyAge (45M+ views), to consulting for and advising global brands and companies across a wide range of industries and sectors. Her strategic expertise, commercial acumen, and creative vision, paired with a deep ability to connect across generations, make her one of the most exciting visionaries and disruptors in this space.