I love it Avivah! Short, creative, accessible, gets the message across in a way that people will (might?!) hear! I will start forwarding it and referencing it.
Thank you Avivah. I really love how you land such a big and interconnected message in an accessible, entertaining and thought provoking way. No mean feat and a great conversation starter - as that's where most folk are on this. I'll definitely be referencing it - and your work.
HI Avivah. I love this: compelling graphics, big hitting messages, simple and clear across the range of impacted areas. From a brand perspective, it finished just when it was getting going. What is its end goal? To alarm, to teach, to inspire, to galvanise action? What does Get Ready look like? (Maybe this is the film coming next?) It left me really wanting to know WHAT to do to be ready. Happy to talk brand comms anytime. Esp on this subject!
I think there is a desire to return to earlier stages of human existence, when life was focused on people and their needs rather than just the desires of powerful men (and it mostly is men) and the money and power hungry organisations they create. But this involves some substantial rethinking, including questioning the way we've implemented equal opportunities. That's quite hard for those of us who had corporate careers and it would be great to create cross-generational discussion about how this looks.
Brilliant. And I think you should have one dedicated to governments. Many still see this as an issue that is far, far away.
not for long, they won't Kavita!
Grammar freak here: the copy should read 'fewer babies', not 'less babies.' But it's a small quibble. Great video.
You’re right!. i had noted that and forgot to get them to change it. my bad, as the kids would ungrammatically say.
me too!
I love it Avivah! Short, creative, accessible, gets the message across in a way that people will (might?!) hear! I will start forwarding it and referencing it.
great, you're the perfect messenger Lucy! Thanks for all the sharing. and for including a link to https://elderberries.substack.com/
Thank you Avivah. I really love how you land such a big and interconnected message in an accessible, entertaining and thought provoking way. No mean feat and a great conversation starter - as that's where most folk are on this. I'll definitely be referencing it - and your work.
thanks for the fulsome feedback Michele. And that's a perfect summary of what my goals were!
HI Avivah. I love this: compelling graphics, big hitting messages, simple and clear across the range of impacted areas. From a brand perspective, it finished just when it was getting going. What is its end goal? To alarm, to teach, to inspire, to galvanise action? What does Get Ready look like? (Maybe this is the film coming next?) It left me really wanting to know WHAT to do to be ready. Happy to talk brand comms anytime. Esp on this subject!
thanks Claire, glad you like it. Yup, there's a series over the year. watch this space.
and to Get Ready?
Hire us!
(It seems to be working...)
Good! The more people who work with you, the better. I look forward to seeing the series ...
Brilliant! Great work, Avivah.
thanks Helen!
Love it AND I think one dedicated to why companies specifically should care would be useful.
Got several more in the pipe Nickie. One step at a time…
I think there is a desire to return to earlier stages of human existence, when life was focused on people and their needs rather than just the desires of powerful men (and it mostly is men) and the money and power hungry organisations they create. But this involves some substantial rethinking, including questioning the way we've implemented equal opportunities. That's quite hard for those of us who had corporate careers and it would be great to create cross-generational discussion about how this looks.
thanks, avivah. is it copyrighted? can i forward it to others, particularly to folks in
sage-ing international? might i use it on my substack? it's important!
As long as you leave it branded and cite my authorship… and they do too. Thx for asking
And link to my substack home page with all uses
https://elderberries.substack.com/