Jan 18 • 39M

John Bateson – The Business of Age

Open in playerListen on);
You are likely to live longer than you think. Are you ready? Science has gifted us ever longer, 100-year lives. This impacts… everything! From couples and careers - to companies and countries. We’ll interview the experts who are exploring the consequences – and the individuals applying it to their own lives and choices. Generational and gender expert Avivah Wittenberg-Cox talks with people designing new ways of living, working and loving at all ages – across life’s 4 quarters.
Episode details

John Bateson is an expert on the Third Age Consumer, the period of healthy ageing after retirement and before age restricts consumption. Few people can have his breadth and depth of knowledge about the growing consumer interests and needs - and business opportunities - among those in their 3rd and 4th Quarters. Now a visiting Professor of Management at City, London University, he publishes a newsletter Consumer Ageism on Substack, has a website on The Business of Age and is completing a new book on the subject.

Previously John was a Senior Partner in the MAC Group, Senior Vice President at Gemini Consulting, a member of Cap Gemini’s Group Executive Committee, CEO of SHL and has chaired multiple businesses. He was also  Professor of Marketing at London Business School and Stanford Business School and has written extensively on services marketing. He holds a doctorate in marketing from Harvard Business School and an MBA from the London Business School.

Some Useful Links

·      For John’s Substack blog, Consumer Ageism,  click here

·      For John’s highly informative website TheBusinessofAge.com, click here.