Feb 15 • 39M

The Fastest Growing Market in the World - The Old(er)

Stage (Not Age) author Susan Wilner Golden

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Appears in this episode

Avivah Wittenberg-Cox
You are likely to live longer than you think. Are you ready? Science has gifted us ever longer, 100-year lives. This impacts… everything! From couples and careers - to companies and countries. We’ll interview the experts who are exploring the consequences – and the individuals applying it to their own lives and choices. Generational and gender expert Avivah Wittenberg-Cox talks with people designing new ways of living, working and loving at all ages – across life’s 4 quarters.
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Focus on Stage (Not Age)

Susan Wilner Golden is the Founder and Director of the dciX initiative at the Stanford Distinguished Careers Institute, or DCI, a similar program to the one at Harvard (the Advanced Leadership Initiative). Her focus is on the intersection of longevity and innovation and the unique entrepreneurial opportunities that longer lives and the growing $22 trillion longevity economy present. She integrates multiple perspectives based on her professional experiences in public health, venture capital, and as an advisor and mentor to startup companies and teams. Her aim is to help entrepreneurs identify the unique features of starting companies focused on older adults and the many market opportunities for new products and services in the fastest growing sector.

Susan’s book STAGE (Not Age) was published in 2022 by Harvard Business Review Press. She shares fascinating insights into how companies are thinking and innovating around the massive longevity opportunity, which she also outlines in this podcast.

Susan Wilner Golden

Susan is a lecturer at the Stanford Graduate School of Business and an adjunct professor at Stanford School of Medicine. She also serves as a mentor in residence to the Techstars Future of Longevity Accelerator, and is a thought leader partner with Pivotal Ventures for initiatives on innovations for caregivers of older adults. Previously she was a partner at Schroder Ventures, a firm specializing in life sciences and healthcare investments. She also worked at Genentech, taught at University of California San Francisco, where she was a Pew Health Policy Fellow, and was an assistant professor at the Boston University Medical School. Golden received a Doctorate of Science from the Harvard School of Public Health.

Get a Discount on the Book

Harvard Business Review Press is generously offering a 30% coupon code for purchasers of STAGE (Not Age) for listeners to the 4- Quarter Lives Podcast. To benefit from this opportunity please click here and enter the Promo Code STAGE2023.

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