Would you like to support elderberries, but think it’s mostly for your professional development? Or that you could write it off at work if you could explain it’s relevance but don’t have the time?
I, obviously, think this is a huge issue for companies, consumers and careers. And have written consistently about why. Would love your support, and if the letter below can help you present the business case to your company, quickly and easily, please feel free to use it!
Subject: Request for Employer-Supported Subscription to Elderberries Newsletter
Dear [Manager’s/HR's Name],
I’d like to request your support for a paid subscription to Elderberries, a highly regarded weekly newsletter written by Avivah Wittenberg-Cox, an international expert on longevity, gender balance, and the future of work.
As our organisation continues to navigate the challenges and opportunities of a multigenerational workforce and the longevity economy, Elderberries provides valuable, evidence-based insights on how individuals and companies can thrive across longer careers and shifting demographic trends. The newsletter covers timely topics including:
Workforce longevity and transition planning
The longevity opportunity of the new, Q3 consumer
Age-diverse talent management and leadership development
Strategies for intergenerational collaboration
Corporate responses to demographic change, and changing consumer priorities
Personal reinvention and sustainable careers
Each edition offers not just ideas but also practical tools, global case studies, and examples of how leading organisations are adapting to longer lives and careers. It’s especially relevant for companies like ours that aim to be forward-thinking in employee engagement, wellbeing, and inclusion at every life stage. For our consumers and clients as well as our colleagues.
A paid subscription offers deeper content, including exclusive interviews, research summaries, and strategic guidance tailored for professionals and organisational leaders. I believe the annual investment of £70 would be a cost-effective way to support both my professional development and our team’s wider thinking on these important issues.
Please let me know if this is something we can arrange. I’d be happy to share highlights from the newsletter with colleagues as relevant.
Thank you for considering this request.
Warm regards,
[Your Full Name]
[Your Job Title]
[Your Department or Team]