4-Quarter Lives | Elderberries

4-Quarter Lives | Elderberries

4-Quarter Lives

4-Quarter Lives

A foundational map for longer lives, careers and markets

Avivah Wittenberg-Cox's avatar
Avivah Wittenberg-Cox
Feb 03, 2026
∙ Paid

Lifes 4 Quarters, from 0 to 100
Life’s 4 Quarters, From Age 0 to 100

Longer lives don’t just add years to retirement — they fundamentally reshape the structure, pacing and purpose of adulthood itself.

Most of the maps we have for adult life were drawn for much shorter journeys. They are often complex, academic, and oddly unhelpful once we pass the early milestones. Yet many of us will now live into our 90s — some to 100 — stretching adulthood to nearly eight decades. That single demographic fact quietly but radically changes the shape of life as a whole.

Over the past two decades, through coaching, research and dozens of interviews with people navigating major transitions, I’ve been looking for a clearer, more usable way to describe this new arc. The result is deliberately simple. I call it the 4 Quarters.

Partly tongue-in-cheek — and partly to challenge our habit of short‑term thinking — the framework borrows language familiar to business leaders the world over: Q1, Q2, Q3 and Q4. If you prefer seasonal metaphors, think Spring, Summer, Autumn and Winter. But whatever the language, the fundamentals remain the same. Each quarter has a distinct role, challenge and contribution. Understanding them helps individuals pace longer lives — and helps organisations redesign work, leadership and markets for the long haul.

This is more than metaphor. It is a planning framework.

Here it is, in detail.

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