Future-Proofing Business With 'Longevity Leadership'

An Innovative 1-Week Deep Dive In Lisbon this June

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This June 23rd-27th will be the 2nd Edition of the Longevity Leadership Programme I co-direct at Portugal’s leading business school, Catolica Lisbon.

It brings together thought leaders pioneering new perspectives on ageing, health, wealth and economic and personal growth. Aimed at an international business audience, this innovative new programme seeks to understand the multiple impacts of a new age of longevity. How will the new demographics hit countries, companies, cities, consumers and workforces? And how should individuals and businesses prepare themselves?

If you’re interested and have some questions, let me know. It’s filling up fast, elderberries paid subscribers get a discount, and I’d love to meet you there!

Here’s How Last Year’s Programme Went

Speakers from around the world addressed each of these questions in turn and included Economics Professor Miguel Gouveia, Nic Palmarini, head of NICA, the UK National Innovation Center on Ageing, Lisa Edgar, CEO of the Big Window, Michael Clinton, head of ROAR Forward, and Martin Frölander, CEO of Junoverse. The programme was co-designed and directed by me and the Dean of Executive Education at Catolica Lisbon, Céline Abecassis-Moedas.

The week-long programme was designed be both cross-disciplinary and very holistic, integrating multiple perspectives. In order to prepare leaders for the demographic transition at play, they needed to learn longevity’s full range of impacts. There are now a number of programmes focusing on personal midlife career transitions (I’ve written about university programmes here, non-academic ones here and here). What didn’t exist was a programme aimed at public and private sector leaders and managers to prepare them to understand and lead the change in their businesses.